Some are disguised as golden cages…
But sometimes adventure requires a lot of endurance, Benny!
(below deck on the Golden Hinde, London)
You can find adventure in the unlikeliest of places, Benny.
Benny walked past the old pre-fab house and remembered the day his granddad explained the importance of taking your chores seriously. Like gardening. Or homework. Or keeping in touch.
“I’ll run really fast through the water jets, then I’ll be clean by the time we get home, Mum.”
“Put on your helmet, darling.”
“Why? I’ll just cycle on the lawn, it’ll be a soft landing.”
Something that is often underestimated in fiction is the importance of food and beverages. They are as much part of a nation’s culture and heritage as architecture and art, music and dialects, local costume and customs. Leave out the flavour of food and drink locals like to consume and you’re only telling half the story, robbing yourself of a valuable tool that will draw readers into your narrative by subtle means.
Go beyond mentioning ale, wine, cheese, meat, onions and bread. It is the more intricate detail that helps writers to conjure up an authentic setting, allowing readers to not only see, hear, and feel but TASTE the flavour of a point in time and a real or fictional place.
Food and drink also help writers to characterise protagonists in culinary terms. Think Ian Fleming’s James Bond without his customary shaken but not stirred, super-cool martini or Agatha Christie’s Hercule Poirot without his beloved tisane. Not quite the same, is it?
Perhaps your detective protagonist is a gourmand, astonishing villains with amazing feats of culinary prowess that hint at equally accomplished execution of public duties? Or your hapless Latin protagonist cannot prepare a chorizo Mexicano with tostadas to save her life and is as hopeless at cooking as she is at recognising a good man in your romance novel?
Be literary foodie detective
A foreign character becomes that much more genuine in flavour and scent when your “I-must-be-trendy-or-die” heroine teeters into a Berlin bar on her stilettos, orders a Berliner Weisse mit Schuss, climbs onto the bar stool and smiles broadly at the barman, only to display remnants of Bockwurst between her teeth.
The words fish ‘n chips alone conjure up a picture of Britain’s seedy and run-down seaside resorts, of screaming kids in prams pushed around by indifferent mothers in white leggings and baggy tops, of wheeling seagulls, drizzling rain and fierce gusts blowing litter everywhere. Add a steak and kidney pudding accompanied by mushy peas, followed by a sticky bun and plastic cup of tea and you have a setting that is unmistakably British and noir.
Permit the scent of crispy bacon and a heap of baked beans on toast in the early hours of the morning to lure your crime-fighting hero’s growing paunch off-track, and your reader can digest the fact that even the toughest detective needs comfort food once in a while and shouldn’t be asked to forego his full English for an early arrest of the villain.
A culinary starting point
A great advantage of researching historic food and drink is that often writers come across stuff like “this brewery has been producing Hefeweizen (wheat lager) and dark lager since 1827”. It provides us with a genuine reference point in history, allowing us to concentrate on a small area within a village, town or city from which we can expand into the wider (historical) world of our chosen period setting.
Why not use the street in which the brewery stands as a setting for a scene? Let the brewery’s day-to-day operations become a realistic background to your main action. Without going into a huge amount of detail, your writing will allow readers to hear the clip-clop of dray horses pulling a heavy wagon full of kegs; readers will unconsciously wrinkle their noses at the manure dotted around in this cobbled street and sense the air is filled with the stink of fermented hops, malt and wheat. The fictional employees of such a business could even become walk-on characters in your story’s secondary plot.
By the way, the brewery mentioned here is located on the Northern German Island of Rügen. The Stralsunder Brauerei has been supplying Baltic resorts with beer since 1827, when the brewery was founded.
Let your protagonist drink a dark lager called Störtebecker Hanse Porter, named in honour of 13th century pirate Nicolas (Klaas) Störtebeker, and readers will imagine your manly hero’s rugged good looks and steely gaze. And if your protagonists munch their way through a platter of hearty Braunschweiger, Kohlwurst and Bregenwurst sausages, served with boiled potatoes and steaming kale, readers know the setting is as northern German, Protestant and rural as it gets.
This simple peasant meal will act as a reminder that your story is set in empty, bleak and entirely flat landscapes, lined by deserted white sandy beaches where icy winds rush through dunes even in summer. In this desolate landscape the air is filled with the scent of smoked fish and ham, and the screech of gulls riding the steely grey Baltic waves drown out conversations between windswept protagonists. This is a landscape made for epic, smouldering love stories that don’t end well, leaving a smoky aftertaste on readers’ palates, when they reach the final page.
Equally, no literary excursion to Prague in the Czech Republic is complete without an ice-cold serving of a glass of light golden Krušovice, a lager with a dry straw aroma served to the office of Václav Havel, when he was the republic’s president back in 2003. The beer has been brewed in Czech Republic since 1517 and the brewery once belonged to Emperor Rudolf II, who purchased it in 1581 for the Czech Crown. Now there’s already a historic novel contained in that one sentence! Why did Rudolf buy a brewery? Whom could a writer murder to make this a whodunit with beer?
And while your hero and heroine are gazing lovingly into each other’s eyes over the din of Strasbourg Cathedral’s bells and the merciless fall of the guillotine, why not let them have a fruity glass of Alsace wine, while they’re nibbling slices of grilled Saucisse de Canard? It’s a sausage made from duck, for which Strasbourg’s surroundings and Brittany are famous. Oh go on, it’s the aristocrats’ final meal together, before the doomed lovers’ heads get chopped off!
The importance of food and drink production
From fluffy white ducks and geese that waddle through meadows and farmyards in the Alsace and Périgord regions in France to the sturdy peasants working steep vineyards of the Rhine and Mosel valleys in Germany, food and drink production has shaped the way our landscapes look and the way people have traded and dealt with each other over time.
Even when writing a science fiction novel set on another planet, food and drink production that nourishes the beings living on that planet should therefore be uppermost in a writer’s mind. Agriculture will have influenced that planet’s landscapes. Food and drink will be an integral part of the culture our story is based on. Who eats first in a hierarchical society? Who gets the biggest cut and who gets only the scraps?
Is drinking alcoholic beverages a sin, a feat of prowess for manly men or a confounded nuisance for those who have to enforce the law?
If this article has provided you with a morsel of culinary inspiration for your next novel, be sure to pass it on. Spice up your romance with mulled wine; remove greasy burger taste from your Belgium detective’s palate. Serve him cuisine à la bière with a steaming bowl of mussels with frieten instead, adding a glass of Liefmans, brewed in Flanders since 1679, for a refreshing aftertaste. Squirt a little wine into your heroine’s barley water to mellow the minx.
Bon appetite, writers!
(picture credits: all animation sourced via heathersanimations.com,
Picture 1: Nuremberg sausages, By Gerbis – Own work, CC BY-SA 3.0, https://commons.wikimedia.org/w/index.php?curid=13280953
Picture 2: Stralsunder Brewery, CC BY-SA 3.0, https://commons.wikimedia.org/w/index.php?curid=9768916
Picture 3: promotional Sailing Glass/Segelglass identity for Klaas Stoertebeker lager, Bild Segelglas als Identitätsmerkmal der Biermarke Störtebecker, von Günter Haase – Eigenes Werk, CC-BY-SA 4.0, https://commons.wikimedia.org/w/index.php?curid=40978499)
Yes, you’ve read that correctly! A week into their second promotional adventure on Copromote the pesky little leprechauns shy 9-year-old Linus Brown meets, when he explores his new surroundings in rural Lincolnshire, have managed to charm no fewer than 67 lovely Copromoters into given the ebook a 6,700% boost. To their utter astonishment, 212,933 Twitter followers discovered a sales link to the leprechauns’ ebook in their “in-box”. There’s still one more week to go, so who knows what these sneaky little so-and-so’s will get up to over the next 7 days?
While Linus & The Leprechauns are busily marketing their children’s book on Copromote, their long-suffering creator and co-author is still assessing writing contests for 2016. Here’s one from the wonderful people at Narrative Magazine, if you’re coming over all “literary” and want to submit to the magazine’s submission guidelines:
Although I usually publish via platform Bookrix(dot)com, I’ve long been looking to broaden the distribution. Now my kids’ ebook “Linus & The Leprechauns” is available via Scribd, which is the world’s largest online library, 24Symbols, which is also subscriber-based, and Page Foundry . It will also be available via Tolino, a huge German ebook sales site, but I haven’t received the link for that, yet. I used Draft2Digital, but encountered a few problems because they are so vague about their upload and artwork requirements, which was really irritating.
They give you the option of doing a print version via Createspace…and tell authors in their “step-by-step-guide” that D2D will handle all the book cover stuff as long as authors send artwork in a specific size…D2D then suddenly tell you that you must send book cover artwork according to Createspace’s requirements, when you get to the point of uploading what you had been told was all that was required…
So why exactly should I choose Draft2Digital for this service, when going directly via Createspace means I can sell immediately via Amazon, but I cannot do so, if I publish the print version via Draft2Digital? I still end up doing all the work on the book cover wrap-around artwork…but am disadvantaged, if I use D2D, because they have yet to reach an agreement with Amazon for print books. Grrrrr.
On the promotional front, I am giving little Linus his second Copromote boost with a Tweet about the book’s presence on Scribd. In the first 24 hours, 18 Copromoters chose to retweet my message, which gave me a 1,800% boost for my Tweet and gave me a reach of 129,640 Twitter followers for my message.
Not a bad start – although I ran out of “credits”, so must accumulate more before the campaign can continue. I began this campaign with ca. 132,000 credits on the free program. Once I can see how all this translates into sales, if any, I shall consider taking the “pro” route on Copromote, which costs $49.99 per month for the basic package. Will keep you posted. It only took me a week to accumulate 132,000 credits, so that’s manageable, if I continue to stay with the free version of Copromote.
Trotting down this unfamiliar avenue is certainly paying off. I discovered that with some of the ebook sales platforms I even get an author’s page (which I’ve yet to complete), so yay! What is also good about publishing via D2D, despite the irritating teething problems, is that it allows me to whet readers’ appetites with a “next in series to be published on…” date, so readers of “Linus & The Leprechauns” can pre-order the 2nd book in the series, something that isn’t offered via Bookrix.
Hope you’re all having a great festive few days! As promised, here’s a final update on my Copromote adventure for my children’s book “Linus & The Leprechauns”:
My original tweet was sent on 11th December and the campaign finished on 24th December. Had I not constantly run out of virtual credits, my Tweet would have been boosted even more, but as it is, 85 lovely copromoters retweeted it to their network of followers, giving my original Tweet an 8,500% boost and a reach of 187,817 followers on Twitter. In addition, I bagged more than 100 Twitter followers, quite a few WordPress followers and also got “liked” loads of times. Most of the copromoters, whose own promotional Tweets I had retweeted via my own network of Twitter followers either thanked me or “liked” the Tweet or retweeted it again, giving me additional exposure. It’s been amazing, so I can honestly say, this is one medium that really, really works with regard to creating a bit of buzz for your book/product.
Ho, Ho, Ho, see little Linus go! I don’t know if the campaign had anything to do with it, but I’ve seen a steady increase of readers on Bookrix, the platform I used to publish my ebook. It has been named as one of their “recommended” reads and is every so often coming up in the top five positions, which means the book covers appears on Bookrix’s own landing page.
I will do another Copromote boost for “Linus & The Leprechauns” when the print edition is out. All in all, not a bad way to finish the year…onwards and upwards, slaving away over part two of Linus’s adventures…
Merry Christmas, everyone!
Wishing everybody a wonderful Christmas time and every success for next year’s creative writing!
A little update on my Copromote efforts for my kids’ book “Linus & The Leprechauns”: 81 copromoters have retweeted by original tweet, boosting my tweet by 8,000% and giving a reach of more than 161,000 Twitter followers. Not bad for a few seconds work, eh?
Here are two more good sites for book promotions, entirely free, although there are paid-for options which don’t cost much:
I’ve not had a chance to add my books, but will do so asasp. They look good sites and the latter is also an info resource for writers.
Ho Ho Ho and all that, and may my Santa wish list come true for next year: Peace, happiness and prosperity for all!
It’s not even been a full week of promotion and my kids’ book “Linus & The Leprechauns” has clocked up some impressive stats:
As of this afternoon, when I’d suddenly run out of credits (only 53 left, yeiks!) and had to quickly top up with some more copromotion Tweets, the tally stood thus:
47 copromoters have kindly retweeted by original Tweet of last Friday to their own Twitter networks. That has given me a reach of 91,404 Twitter followers, enhancing my own Tweet by 4,700%.
Every time I copromote somebody else’s Tweet about one of their books or other product, I find that the Tweet’s originators either thank me with a message or click the “like” button, giving me additional exposure. I’m also having a good take-up rate of both Twitter and Copromote followers.
If you are thinking of going for the “Pro” version, I got a wee message this morning saying that there’s currently an 80% discount for that one. The next step up from “Pro” which usually costs $49.99 per month, is priced at $99 per month, which starts you off with a reach of 500,000 credits, and unlimited “boosts” for either your Twitter/YouTube/Vine or Tumblr promotions (or a combination thereof).
Traditionally, kids’ books don’t do so well when it comes to book promotional sites – many sites that promote books for free or for a small fee don’t even have a YA or kids’ category, so it can be hard to find a good launch pad. All in all, I find that “Linus & the Leprechauns” are forging ahead far better than expected with Copromote.
Go Linus, go!
NB: Linus Brown is named in homage of the Peanuts and Charlie Brown’s friend “Linus”. Have been to see the Charlie Brown film currently in the cinemas and it’s adorable. Staying true to the original, the film recaps some of Charlie and Snoopy’s adventures, aspirations and dreams. Lose yourself for 93 minutes in this charming world of childhood traumas and small victories!
Here’s a brief update on how my Copromote efforts are doing for my “Linus & the Leprechauns” ebook:
As per my earlier blog post, I “boosted” one of my Tweets with the help of Copromote last Friday. Since then, 30 copromoters have retweeted my original Tweet, thereby increasing my original reach by 3,000% and allowing me to reach 62,099 people. I’ve also gained both Twitter and Copromote followers in the process.
Whenever I copromote somebody, I have a look at how they’re doing so far. Some of the more popular products (music videos, fitness and health-related stuff, sci-fi and romance books) are retweeted/reposted by so many people, their reach can be 700,000+, even with the free Copromote package. Not bad going, given that such promotions can result in a 1% sales take-up rate. The paid for package ($49.44 per month) allows authors unlimited boosts and starts them off with 200,000 credits, so it’s possible to “boost” promotional Tweets/YouTube videos/Vine entries/Tumblr posts for several different products every month with the paid for service.
Using the free package, I had only 8 credits left this morning, but with some quick copromoting efforts, I’ve cranked up my credits again, so hopefully my little campaign can continue today with more people retweeting my call to arms.
If you want a good laugh today, why not read “Linus & The Leprechauns” – a book singularly lacking in pots of gold but making up for it with plenty of farting jokes – or simply start promoting your own stuff via Copromote…the results should put a big smile on your face!
I’m sure I mentioned the virtues of Copromote before on this blog, but I really have to sing their praises once more. That’s an online promotional “location” I can wholeheartedly recommend. It works on the principle that with every sales link/tweet/tumbler blog/YouTube video or Vine entry you promote for others, you build up credits which you can use to “boost” your own sales links etc. Obviously., by retweeting or re-sending your link, you have a potential reach that far outstrips your own number of followers, giving you greater exposure for your product, but also allowing you to grow your social media network.
Yesterday I tweeted an update for my aboutme.com page with a sales link to my “Linus & The Leprechauns” book. Already 13 people have retweeted it, giving me a 1,300% boost to my original tweet and an audience of just under 47,000 people. You need to build up about 40,000 to 50,000 credits before you can run a 14-day promotion, but you get a “warning notice” when you’re running low on credits, so you can top up with a few hurried co-promoting moves. It’s a friendly place too, where people start following you quickly and you’ll find lots of artists will always promote other artists’ work. The wider the interests you state in the given categories, the greater your chance of getting “good” promotional links that you are happy to promote for others.
The free of charge version limits the number of boosts per month and the number of credits per day one can do, but the next step up, the $49.99 per month package, allows copromoters a far greater scope and therefore a potential reach of millions of people. Try the free version a few times, as I’m doing now, see how it impacts on sales (or not) and then decide which package is best for you.
Copromote used to be linked with WordPress but for some strange reason this is no longer the case, which is rather a nuisance, since I can’t get on with Tumblr at all. Squeezing what I want to say into my 140 character Tweet is a bit of a challenge, but I’ve sussed out now that I can do this quite well via updates to my aboutme.com account. If you’re running a YouTube, Vine or Tumblr account, you’ll have even better ways of promoting your book/product than I have at present. One of these days, this techno-phobe will get her head round opening a YouTube account…