The Steps of Publishing & Crowdfunding


And as we are still on the subject of #book marketing, here’s an interesting new development: crowd-funding. I saw some authors use this to get a book tour (real travelling, not virtual) off the ground and another writer published a fabulous educational #book about how to create #fantasy art with the help of #crowd funding. Clearly the way to go, my fellow authors!

Originally posted on Authors Helping Authors:

wine_book_IIAlmost every writer dreams of one day being published, but not all writers realize what exactly goes into publishing a book. Whether you are self-publishing or pursuing the traditional publishing route, writers need to learn to navigate the publishing process. After all, writers are first and foremost just that—writers—and learning the ins and outs of publishing is not an easy task. However, as the publishing industry grows, new tools are becoming available to authors to help them publish more successfully. Crowdfunding is one of these resources and many authors are learning the importance of this step in the publishing process.

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Hidden Gems: Google+ Hashtags


And since we are on the subject of useful Google resources and Doris Heilmann, the expert on all things book marketing, here’s some hashtag advice from her for all you savvy writers out there:

Originally posted on Savvy Writers & e-Books online:




If you are a long-time reader of this blog you might have realized that I am a big fan of Google+ – or GooglePlus – however you want to write it.  And I am not the only fan of this Social Media site, more than a billion other people signed up and it won’t take long until Facebook is a thing of the past.  At least for professionals who realized how important their Google Search Engine ranking is.  Now let’s look at one of the most interesting features Google+ has to offer:


Do you know of any Social Media site that creates custom #hashtags for you? Well, Google+ does!
And they do even more: when starting to type a #hashtag, Google kicks in and offers in a drop-down menue with suggested hashtags starting with the letters you have typed so far. Isn’t that fantastic?
And the…

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5 Tips for a Successful Google+ Presence


I have yet to get my head round all the different aspects of Google+ and, as I’m highly suspect of social media in general and Google in particular, I’m not sure that I want to sign over my writer’s soul to this potentially evil empire. Still, here are some very useful tips from Doris Heilmann at Savvy Writers of how writers can improve their Google presence:

Originally posted on Savvy Writers & e-Books online:

Your presence at Google+ means you are high-ranked from the very moment you post something on your Google+ timeline, your Google+ author and book pages, and certainly when you post on Google+ community pages, even when you re-post and comment on other Google+ posts.

Treat Your Google Plus Page Like a Micro Blog, and Post Valuable Content wrote Stephen Walsh at
Don’t just comment and “Plus One” the content of others. Post your own engaging content.  Make sure you are updating your Google Plus page on a regular basis. The content needs to be exclusive, valuable, and compelling, both in terms of visuals and substance. Knowing that Google Plus posts are searchable, you should treat them like a micro blog (and a very powerful one at that). For your business page, you should keep the content strictly on topic, but you can use your personal profile to post content…

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Who are Your Readers – and Your Competition?


Here’s more sound advice from Doris at Savvy Writers & ebook international. One word of warning though, start saving up now to have your genes cloned, for it takes at least a triplet version of each author to get through the workload of writing one’s novel and promoting it effectively.

Originally posted on Savvy Writers & e-Books online:



Authors often do very little research to really understand who their potential audience is – or could be.  Asking them: “Who is your audience and who is your competition?” one might receive only vague answers …  However, these are essential questions that are not only very important for self-publishers, but also for authors who want to go with a traditional publisher!  They need to proof to the agent or the publisher that they have done their homework.

How Can You Research Your Competition?
First of all make a long list with possible keywords that readers might use to find a similar book.
Check out the complete categories / genres at Amazon, Barnes&Noble, Kobo, Apple, Sony, Google Books, Waterstones etc. and study all the books, that could be akin to your future work. Visit several public libraries to learn about your competition. Borrow the most interesting ones…

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Edwards'_Dodo public domain

Twimagination’s as dead as a Dodo

Edwards'_Dodo public domainBeware, this is a rant! Twimagination is as dead as a dodo as far as I’m concerned.

I’m not having a good time with technology this week.

Firstly, it took me ages to find a WordPress template that would at least vaguely work for my new German language blog Inspektor Beagle ermittelt.

Secondly, I have just wasted my valuable time signing up to Twimagination, Twitter’s new application for authors and poets. If you launch a new application aimed at one of the largest user groups on your platform, it seems like a good idea to test the wretched thing actually works, wouldn’t you agree? Not the Tweet-Empire.

So far there are less than 500 authors on it by the looks of it (I called up English and German language options), so perhaps others like me tried and gave up or word is out that it’s not a good place to be. Who knows. What I do know is that I shan’t be back.

What’s worse, after advertising grandly that one can upload one’s book links with cover, description and blurb, the wretched thing won’t work. Try browsing and then uploading a cover for your book and you’ll see what I mean. Naturally, the Tweet Team have NOT installed a friendly HELP button anywhere, so I’ve simply written a rude message to my own timeline and hope that somebody way more tech savvy will see it and give Twitter what for, as they say in English.

What has irritated me more than anything is that there is no proper explanation anywhere of what one is to do to use the new application to its full potential. We don’t all work at Twitter, are probably not all related to their cyber geeks…so how are we to know what Twitter intended us to do, especially when things don’t work as they should do?

Even more irritating, when you add the link to your book into the little box, a message comes up that tells you Twitter may alter the link to another online bookseller, if that happens to be one of their partners. This means if you’re trying to point readers to your print edition or promote yourself as a writer for a specific publisher, Twitter may well alter it to $0.99 or ebook edition on Ebay, where somebody else may have illegally posted it, just because Twitter’s got a partnership with Kindle or whoever they partner with. The whole point of using this damn platform for brand building and promotional purposes from a writer’s point of view is to use social media more effectively, and to target a specific market segment, while at the same time showcasing one’s work to a wider audience.

Twimagination clearly has a lot to learn when it comes to writers’ imagination and aspirations for their work.

And, while I’m ranting about bl**dy cheeky platforms, would you believe those awful Wattpad people apparently tried to link to my post Bye Bye Red Room! Deleted at this end faster than you can say sign-up-with-Jukepopserials-you-guys for there you’ll be treated with respect.